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Proud to Support Team Tyne Innovation

Proud to Support Team Tyne Innovation

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We are so proud to announce that we'll be supporting Team Tyne Innovation on their epic adventure as they take on the Talisker Atlantic Challenge.

Team Tyne Innovation


Phil, Guy, Dave and Claire make up the quartet, and will be taking part in the Talker Whisky Atlantic Challenge.

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Phil is encouraging the whole of the North East to get involved and help provide him and his team all of the kit and resources they’ll need.

"One of the key objectives of our Atlantic challenge is to showcase the North East and in particular the innovation generated from our businesses, colleges and universities."

The Talisker Whisky Atlantic Challenge

Known as the worlds toughest row, The Talisker Whisky Atlantic Challenge will see Phil and his team row across the Atlantic Ocean. The idea first came about when Sir Chay Blyth, along with John Ridgeway, were rowing the Atlantic Ocean in 1966.  The 92 day row saw Sir Chay and John battle against hurricanes, 50 foot waves and near starvation.

Now, people from around the world take part in the Challenge every year. Taking place at the beginning of December, up to 30 teams will row 3000 miles from San Sebastian in LA Gomera, Canary Islands, to Nelsons Dockyard English Harbour, Antigua and Barbuda.

Once the teams have set out into the ocean, they'll be faced with sleep deprivation, salt sores, storms and the physical extremes the row will throw at them.

The Onesies

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We will be working with Team Tyne Innovation to create the perfet combination.

As each onesie is handmade to order, we are able to create bespoke All-in-Ones for each individual member of the team. Meeting the wants and needs of Phil’s team, we will be creating Onesies in our Thick Bamboo Towelling.

Our Luxury Bamboo towelling is breathable and extremely comfortable against the skin. 56% Bamboo, 24% Cotton, and 20% Polyester. By mixing the bamboo and cotton the result is soft, warm with a slight stretch mixed with the benefits of being insulating and absorbent.

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Bamboo is also able to retain it’s antibacterial qualities that help to reduce the bacteria that live on our clothing, despite repeated washing, and it’s great insulating properties keep Phil and his team feeling warm in the cold weather.

Each Onesie will be tailor made to each members specifications and measurements to ensure maximum comfort, and will also be branded up with sponsorship logos.

The Boat


The rowing boats are 7 metres long, and are around 2 metres wide. The only source of protection is a small cabin, which will provide shelter during storms. The boats are equipped at the beginning of the race, but once they're out in the ocean, they can't take any help, repair, food or water.

Each Boat has a name, and Phil, Guy, Dave and Claire are yet to name theirs. They're currently running a Boat Naming Poll so you can help them out by voting from the list of names or you can even suggest your own - there's even a chance to take part in the Champagne naming ceremony and experience a day in the Atlantic rowing Boat.

Team Tyne have also been working with Newcastle College Textile Students to come up with a deign for their boat. You can read all about the student's designs here.

Sponsors & Charities

Team Tyne are working closely alongside a number of organisations across the North East. You can read all about the Team Tyne sponsors here.

Team Tyne are also raising money for Daft as a Brush and the Stroke Association.

"The first charity we have chosen is Daft as a Brush , Cancer Patient Care. They provide staffed custom-made vehicles to transport outpatients, free of charge, to and from Hospital who are undergoing Chemotherapy and Radiotherapy cancer treatment. The second charity is the Stroke Association who provide research and support."


For more information about Team Tyne Innovation, you can visit their website here, or if you'd like to know more about the Talker Whiskey Atlantic Challenge, you can visit the official site here.