The All-in-One Company - Tender Opportunity

Introduction

The All In One Company are looking to appoint an Ecommerce partner to redesign and develop their existing website - https://the-all-in-one-company.co.uk

They are an award-winning custom onesie manufacturer in Ashington, Northumberland. The Company was established by Kate Dawson after personally experiencing the stress of sleepless nights with her young daughter as she was cold during the night due to kicking the covers off. This could be easily solved with a warm sleep suit that was big enough for children, there were none to be found on the high street so Kate set up the All In One Company out of this frustration.

Founded in 2008 the company have built an enviable global reputation as the finest purveyors of custom onesies. The company are members of the Guild of Master Craftsmen after going through rigorous testing and scrutiny to earn the right to use the logo as a sign of the highest quality standards.

Please take the time to watch this brief video for full explanation; https://www.youtube.com/watch?v=DeuV0LKdmZ4

The company has 8 staff and in the next three years aims to grow turnover and number of orders from both the UK and International markets.

The company’s vision is “To be the go to company, worldwide, for customisable onesies. One person, one country at a time.”

The company’s mission is “The All-in-One Company was founded to give everyone the power to create their own Snuggletastic® ethical customised onesie –create what you want, how you want it and embrace individuality.

To provide premium quality customised onesies that customers recommend to family and friends, that physicians prefer for their patients, purchasers select for their clients, employees are proud of.”

Team values are very important to us, we abide by Respect, Unique, Creative and Enjoyment.

Project Objectives

In summary, with the new website we want to truly represent the All In One Company’s;

* finest quality garments that are lovingly handmade by highly-skilled UK workers

* the level of customisation that is not matched anywhere in the UK market

* highest level of customer service

* UK skilled workforce

* to provide a flexible Magento CMS that allows for day-to-day in-house management

* build a mobile experience first ensuring AMP are supported

* to improve conversion rates and revenue – conversion rate currently around 0.5%

Target Audience

The average order value is just under £100 and this is a high-end luxury handmade garment. We are therefore looking to attract people with higher than average income who are prepared to pay the requisite increased cost for handmade quality.

The maternity, autism (with our unique sensory onesie) and leisure markets are particularly appealing to us.

There is some more in-depth work being carried out currently into the buyer personas and we will be willing to share this with the successful agency upon its’ completion.

Comparators

Whilst there are no like-for-like direct competitors, we have listed a couple of brands that we admire and aspire the website to look and feel like;

https://www.hunterboots.com/gb/en_gb/ https://www.johnsmedley.com/ https://www.barbour.com/uk http://www.thewhitecompany.com/

Current Website

The current website is custom built in php and the blog is on Wordpress. It now is no longer fit for purpose; whilst we’ve enjoyed a good working relationship with our current providers for a number of years, they have held their hands up and said they are not the right partner to take us forward with what we want to achieve.

In 2017 we had over 400,000 sessions broken down by month and channel below.

It is our aim to grow this year-on-year and have a full marketing strategy in development currently which will be ready to roll-out with the new website.

The site receives 80% of sessions through organic search and it has good visibility and rankings for key search terms such as ‘onesie’ ‘maternity onesie’ and custom onesie’. It is imperative therefore that these rankings and visibility is maintained. We are looking for the proposals to demonstrate in detail how you would maintain this.

We handle our customer reviews through ekomi - https://www.ekomi.co.uk/review-the-all-in-one-companycouk.html - and currently have a Gold Customer Award. Currently the reviews are buried and not easy to navigate to. We’re looking for this to play a vital part of the peer-to-peer endorsement of the new site.

Whilst the site will launch with only English written and hosted pages, there will be a need for the addition of international content in the future. The site should therefore have the capability to host translated, international pages as well.

Project Requirements

With the new site we need to ensure the following as a minimum;

* mobile responsive design incorporating AMP for ecommerce pages

* intuitive setup of the CMS to ensure ease of use by in-house members of staff

* coding to standard frameworks ensuring that in the unlikely event of us needing to change provider, this can be easily picked up by a new supplier

* slick user-journey incorporating the custom onesie builder

* gallery of images showing off the finished product to give users inspiration

* customer reviews to be visible and used throughout the user journey

* the ability to buy and personalise gift vouchers

* incorporate sizing charts in a simple manner ensuring ease of use for users

* the re-designing of the blog – open to suggestions whether to keep this on WP or move over onto Magento

* data-capture throughout the site ensuring website compliance with the incoming GDPR

* a fully thought out and scalable HTML and XML sitemap

* SEO technical implementation and ability to customise content elements independently

* prominent search bar

* use of social content on the site

* prominent delivery options

* Google Tag Manager

Our Proposed Timescales

We have detailed below our proposed timescales and need the website to be live July 2018 in order to be fully ready and bug-free for the increased traffic level from the 1st September. We are looking for a fully devised timeline as part of your proposal based on your capacity.

Training

As The All In One Company have never used Magento before, full training for all staff members using the site will be required on-site prior to the website going live. We will also require a ‘user-manual’ so that once the training is complete, there is a guide for staff to enable them to use the site independently.

Budgets

We require a fully costed and detailed proposal identifying personnel and associated costs if there is any differential.

Maintenance of the site

We require the selected agency to provide on-going support and maintenance of the site. The day-to-day management of the site will be done in-house through the CMS – for example uploading content, images, new products, blog posts etc. This should be shown as a separate cost and not part of the new website build.

Project Team

It is very important to us to work with professionals who fully understand and appreciate the qualities of The All In One Company. As part of your submission could you please detail all personnel who will contribute to this project along with a brief CV.

Your Response

Please include proposal and costs for:

* Full design and development

* Hosting fees

* On-going maintenance arrangement

Following this session it is our intention to appoint one agency, we do reserve the right to not proceed with anyone should we feel it appropriate to do so.

Tenders will be evaluated against the award criteria as set out below and tenderers should also demonstrate within their tender proposal the following assurance that they have:-

* Capability to meet the contract requirements;

* Quality and experience of the team delivering the contract; including evidence of a proven track record;

* Ability and flexibility to deliver outputs to the agreed timescales;

* Value for money and added value

AWARD CRITERIA

The contract will be awarded to the most economically advantageous tender evaluated against the following criteria.

TENDER RETURN

The completed Tender and associated documents must be submitted to

Kate Dawson

The All-in-One Company

19, High Market Name/Address by time/date

Submissions can also be made by email to [email protected]

Closing date for all tenders is noon on 6th June 2018.