Onesies Go Global - with the launch of our German Website in 2015.

  Have you seen the Journal today? We, at the  award-winning The All-in-One Company®, have unveiled our plans to build on our global success. We helped create the onesie fashion craze, and already have customers all over the world…from Nepal to Namibia. We have generated interest from most countries and territories on the planet and have sold in well over 100 of them, including Afghanistan and Andorra. Now, with the help of Northumberland Business Service Ltd (NBSL), we are creating a German version of its website. “Germany’s our fourth biggest market – behind the UK, Australia and the United States – so it makes sense to launch our first non-English language website there,” said founder of The All-in-One Company®, Kate Dawson. As well as support from NBSL we at The All-in-One Company®, based in Northumberland, have been advised by the UK Trade & Investment (UKTI) on how to develop its business overseas. “Over the past few decades the UK’s fashion industry has suffered a devastating decline because of cheap, and in many cases, low quality imports.  We’re doing our best to turn that around by producing a high quality product, made by hand here and - because our customers design and buy through our website – available to anybody anywhere in the world,” said Kate. Those customers can now choose from an even bigger range after we unveiled the Suitsie – aimed at the increasing number of people who work from home or who want a onesie with a difference. The launch of the Suitsie coincided with a promotional partnership with the food giant Weetabix which saw us featured on 1.5 million boxes of Ready brek. Joy Gair, North East Business Support Adviser for NBSL – which has helped 1200 companies with more than £1.3m of growth funding - said: “From its start The All-in-One Company® has demonstrated some of the best characteristics a business needs to have to grow. Its imagination and its drive – allied to the quality and uniqueness of its product – have rightly resulted in success.” She added: “We are delighted to be able to support the next stage of its development.” Around 80% of our sales are in the UK with the build up to Christmas being the busiest time.  “We’re constantly looking for ways to introduce new products and increase sales at different times of the year,” said Kate. “We’ve always done well in Australia where the demand comes in their winter, which is our summer of course, and was our quietest time of the year. “I’m very grateful to Joy and NBSL.  Getting access to their support was so straight-forward and did not require the completion of a daunting amount of paperwork.  I’m really excited about the next stage of The All-in-One Company story and I hope other new websites follow in more countries. But remember – a onesie’s not just for Christmas.”